Print Industry –
Magazines Research
The UK Magazine Publishers industry produces and distributes
magazines and periodicals in print and electronic format aimed at individuals,
tradesmen and professionals. The industry is split between consumer-targeted magazines,
which comprise approximately two-thirds of the industry, and professional
periodicals, which make up the remaining third. This
industry produces and distributes magazines and periodicals that provide
entertainment or lifestyle information for individuals, and information for
trades or professions. It also includes newsletters, customer magazines
produced for businesses and radio and TV guides. The industry's products can be
published in print or electronic form, including on the internet.
Why is the magazine industry failing?
There are many reasons for why the magazine industry is
failing. One reason is that there are more new, innovative industries that are
getting more popular than the magazine industry. In recent years, industries
like cinema have gotten even larger and magazines took a chance to use this to
create magazines based around film. This still didn’t increase sales however as
things such as the internet has made information so much easier to access and
all for the price of nothing whilst most magazines cost a weekly/monthly
subscription fee. Another reason is that people are getting less gullible in
falling for the Medias grasp. With things such as reality TV and an extreme
culture change between the old and new generation, audiences are very split.
Many don’t like what magazines have become based around, with the old
generation using magazines for things such as music and getting updates on
their favourite bands and celebrities. In the present day, there are so many
different types of magazines which many just don’t find interesting or don’t
find the time to read with the presence if the internet.
What are the different genres of magazines?
Over time, magazines have changed to go with the current
types of culture. There are many different genres within magazines, all split
up with things like gender, entertainment and lifestyle. Some genres include
Men’s and Women’s which includes things such as fashion and health choices.
Another genre is Gossip, which includes things about celebrity lifestyle and
the reality TV world.
Here are some other genres of magazines:
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Food
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Gardening
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Fashion
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Health
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Teenagers
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Music
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Films
Along with the different genres of magazines, there are
conventions that also go with genres of magazines. For example, in fashion
magazines, the conventions are:
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They will often have a model on the front page.
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All the models in the magazine will have very
strong body language to show off the clothes and make themselves look good.
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The colours will be very bright and suited
towards the targeted gender.
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The fonts and design will be suited towards the
target audience.
