Print Industry - Magazine Research

Print Industry – Magazines Research

The UK Magazine Publishers industry produces and distributes magazines and periodicals in print and electronic format aimed at individuals, tradesmen and professionals. The industry is split between consumer-targeted magazines, which comprise approximately two-thirds of the industry, and professional periodicals, which make up the remaining third. This industry produces and distributes magazines and periodicals that provide entertainment or lifestyle information for individuals, and information for trades or professions. It also includes newsletters, customer magazines produced for businesses and radio and TV guides. The industry's products can be published in print or electronic form, including on the internet.

Why is the magazine industry failing?

There are many reasons for why the magazine industry is failing. One reason is that there are more new, innovative industries that are getting more popular than the magazine industry. In recent years, industries like cinema have gotten even larger and magazines took a chance to use this to create magazines based around film. This still didn’t increase sales however as things such as the internet has made information so much easier to access and all for the price of nothing whilst most magazines cost a weekly/monthly subscription fee. Another reason is that people are getting less gullible in falling for the Medias grasp. With things such as reality TV and an extreme culture change between the old and new generation, audiences are very split. Many don’t like what magazines have become based around, with the old generation using magazines for things such as music and getting updates on their favourite bands and celebrities. In the present day, there are so many different types of magazines which many just don’t find interesting or don’t find the time to read with the presence if the internet.

What are the different genres of magazines?

Over time, magazines have changed to go with the current types of culture. There are many different genres within magazines, all split up with things like gender, entertainment and lifestyle. Some genres include Men’s and Women’s which includes things such as fashion and health choices. Another genre is Gossip, which includes things about celebrity lifestyle and the reality TV world.

Here are some other genres of magazines:

-          Food

-          Gardening

-          Fashion

-          Health

-          Teenagers

-          Music

-          Films

Along with the different genres of magazines, there are conventions that also go with genres of magazines. For example, in fashion magazines, the conventions are:

-          They will often have a model on the front page.

-          All the models in the magazine will have very strong body language to show off the clothes and make themselves look good.

-          The colours will be very bright and suited towards the targeted gender.

-          The fonts and design will be suited towards the target audience.