Monday, 6 March 2017

Men's Health Contents Page & Feature Article Analysis


 

‘Men’s Health’ Contents page analysis

The magazine ‘Men’s Health’ is a magazine based around men keeping fit and staying healthy. The contents page of the magazine uses a variety of techniques to cater to the target audience. The title of the page is very large to make it easy to read. It is also in a vibrant red colour to make it stand out from the white background. Throughout the contents page there are images to break up the text, thus making it easier to read. This technique also uses images to show you what the text is about making it more interesting and intriguing to read.

 The background of the contents page is a clean white colour. Over the background, a variety of different colours are used such as red and blue for the subheadings of the pages. These colours stand out from the white background making it easier to read and locate what you want to read about. The word ‘FREE’ is a bright yellow on a blue background. These two colours contrast each other making the word ‘FREE’ stand out. The word also attracts readers because everyone likes free things.

 The contents page also says the magazine is ‘best-selling’. This shows how popular the magazine is with its readers and also attracts new comers as they want to see why the magazine is so appealing. The contents page has clear and easy to read page numbers so readers can easily find what page they want to read. Readers will appreciate this and have a better experience when browsing the magazine so this creates a positive effect on the reader. The contents page is also presented very well, with the appropriate colours for the target audience. For example, there are no feminine colours on the page like pink and purple instead there are more masculine colours such as red and blue.
 
 

‘Men’s Health’ Feature article analysis

The feature article of the ‘Men’s Health’ magazine uses an array of techniques to appeal to the reader. The background of the article is white, which draws a lot more attention to the more vibrant colours and images making the article more appealing to look at. The title of the article is simply ‘Burgers’ in a large black font. This is very clear and takes up a lot of room on the page making it very noticeable so readers know what they’re reading about.

Below the title of the article is a large image of a healthy burger, images are used to reinforce the article and make it more interesting to look at. The colour scheme of the article is very much the same as the contents page, using a white background with overlaying colours of blue, red, yellow and black. All these colours are very noticeable against a white background and also blend well together not making the article look messy. The text is all set out very neatly with some being in clean coloured boxes to show the text is a new point.

The article also shows you how to create your own healthy burger, making the reader feel involved in the article. The steps are layered out very precisely with bold subheadings and additional information underneath making it clearer to understand. There are also quotations in the steps form expert chefs making the statement more important and more memorable to the reader. Above the feature article is a paragraph explaining what the article is actually about. This paragraph uses a different font and colour from the rest of the article making it more noticeable and giving the reader a preview of what they will be reading about.

Magazine Front Cover Analysis



Tuesday, 21 February 2017

Print Industry - Magazine Research


Print Industry – Magazines Research

The UK Magazine Publishers industry produces and distributes magazines and periodicals in print and electronic format aimed at individuals, tradesmen and professionals. The industry is split between consumer-targeted magazines, which comprise approximately two-thirds of the industry, and professional periodicals, which make up the remaining third. This industry produces and distributes magazines and periodicals that provide entertainment or lifestyle information for individuals, and information for trades or professions. It also includes newsletters, customer magazines produced for businesses and radio and TV guides. The industry's products can be published in print or electronic form, including on the internet.

Why is the magazine industry failing?

There are many reasons for why the magazine industry is failing. One reason is that there are more new, innovative industries that are getting more popular than the magazine industry. In recent years, industries like cinema have gotten even larger and magazines took a chance to use this to create magazines based around film. This still didn’t increase sales however as things such as the internet has made information so much easier to access and all for the price of nothing whilst most magazines cost a weekly/monthly subscription fee. Another reason is that people are getting less gullible in falling for the Medias grasp. With things such as reality TV and an extreme culture change between the old and new generation, audiences are very split. Many don’t like what magazines have become based around, with the old generation using magazines for things such as music and getting updates on their favourite bands and celebrities. In the present day, there are so many different types of magazines which many just don’t find interesting or don’t find the time to read with the presence if the internet.

What are the different genres of magazines?

Over time, magazines have changed to go with the current types of culture. There are many different genres within magazines, all split up with things like gender, entertainment and lifestyle. Some genres include Men’s and Women’s which includes things such as fashion and health choices. Another genre is Gossip, which includes things about celebrity lifestyle and the reality TV world.

Here are some other genres of magazines:

-          Food

-          Gardening

-          Fashion

-          Health

-          Teenagers

-          Music

-          Films

Along with the different genres of magazines, there are conventions that also go with genres of magazines. For example, in fashion magazines, the conventions are:

-          They will often have a model on the front page.

-          All the models in the magazine will have very strong body language to show off the clothes and make themselves look good.

-          The colours will be very bright and suited towards the targeted gender.

-          The fonts and design will be suited towards the target audience.